Marketing students are exposed to a wide range of topic areas and disciplines. To understand consumer behavior, marketers, for example, must comprehend both basic commercial principles and psychological concepts. Marketing graduates can apply their abilities to a range of responsibilities, including making commercials, constructing websites, writing content, doing consumer research, and/or leading marketing strategies. As a marketing student, you can discover the type of marketing career that best suits your interests and strengths.
Marketing is a competitive and rewarding profession. Businesses from many industries rely on marketing specialists to raise brand awareness and enhance sales of their products and services. If you’re a strategic and creative problem solver, a marketing profession may be for you.
Study in Germany, one of the world’s most industrialized countries, which provides students with great living and educational opportunities as well as cutting-edge technology. Indian students who have completed undergraduate studies in a relevant subject of study can apply for a master of marketing in Germany in 2024. It is a popular location for international students because of its high-quality education, low cost of living, and modern infrastructure. Germany, known for its strong economy and inventive developments, continues to draw international students looking for the greatest education and employment options. Pursuing a master of marketing in Germany in 2024 can offer you vital information and abilities in today’s fast-paced work environment.
The Germany study visa is extremely robust, particularly when it comes to immigration regulations. After receiving your visa, you can apply for a German resident permit, which you can keep for a limited time after graduation and permits you to visit the Schengen area without a visa. With a Germany study visa, Indian students can start their educational journey in a beautiful and dynamic country, widening their perspectives, forming valuable partnerships, and upgrading their education and abilities.
Study in Germany- Top Universities for a Master of Marketing in Germany in 2024
- Hochschule Bonn-Rhein-Sieg University
- Hochschule Fresenius- University of Applied Sciences
- Aalen University
- HWR Berlin (Berlin School of Economics and Law)
- FH Münster University of Applied Sciences
- Otto von Guericke University Magdeburg
- Technische Hochschule Nürnberg Georg Simon Ohm
Study Master of Marketing at Hochschule Bonn-Rhein-Sieg University
The Master of Science in Marketing offered at Hochschule Bonn-Rhein-Sieg University is a 3-semester full-time course with English as the medium of teaching. Students can enroll in this program for the winter intake. There is no tuition fee but the Hochschule Bonn-Rhein-Sieg requires students to pay a semester contribution, which is presently approximately 333 EUR which is approximately 29,000 INR. This payment covers administrative expenses, a student fee, and a ticket for using the local public transportation system.
An outline of the subjects covered in the course:
- Marketing Process & Strategy
- Digitalisation of Business Models
- Future Trends & Scenario Techniques
- Business Model Generation
- Product / Innovation Management & Services
- Sales
- Promotion
- Pricing
- Market Research
- Data Management / Statistical Analytics
- Digital Consumer Behaviour
- Marketing Implementation / International Marketing
- Case Studies
- Business Communication & Negotiation
A Germany student visa is a compulsory requirement in addition to fulfilling the university-specific admission criteria to study in Germany.
Study Master of Marketing at Hochschule Fresenius- University of Applied Sciences
Hochschule Fresenius- University of Applied Sciences offers a Master of Science in Brand Management and Marketing as a 2-year full-time course divided into 4 semesters.
Students will receive practical teaching from professionals in the field during this program. Students will work on a range of case studies and projects. Furthermore, field visits, guest lectures, seminars, and interactive learning are all essential parts of Hochschule Fresenius’s teaching methodology.
Applicants can enroll in this program for either the winter or summer intake with English serving as the medium of teaching. The tuition fee per semester for this program is 5280 EUR which is approximately 4,69,000 INR. A Germany student visa is a compulsory requirement in addition to fulfilling the university-specific admission criteria.
Study Master of Marketing at the Aalen University
The Aalen University offers a Master of Arts in International Marketing and Sales as a full-time 3-semester course.
The following five pillars form the framework of the Master’s program at Aalen University:
A- International Marketing (Strategic Marketing, Consumer Behaviour, Brand Management),
B- Marketing and Social Media Analytics (with R, Python, and Generative AI),
C- Conversational AI Applications,
D- Creativity, Entrepreneurship & Sustainability,
E- Cross-Functional Skills and Self-Development.
Applicants can enroll in this program for either the winter or summer intake with English serving as the medium of teaching. The tuition fee per semester for this program is 1500 EUR which is approximately 1,33,000 INR. A Germany study visa is a compulsory requirement in addition to fulfilling other university-specific admission criteria.
Study Master of Marketing at HWR Berlin (Berlin School of Economics and Law)
HWR Berlin (Berlin School of Economics and Law) offers a Master of Arts in International Marketing as a full-time 1.5-year course divided into 3 semesters. With an international and practical approach to the subject, the Master’s degree in “International Marketing Management” provides a comprehensive academic education in business administration. Comprehensive specialization studies, such as those in international marketing, intercultural consumer behavior, and empirical methods in marketing, are available within the curriculum. Graduates of the program are equipped to assume executive roles and suitable positions in multinational companies.
International and strategic marketing management are the foundational classes that students take during their first semester. During the second semester, students have the option to choose from a predetermined list of specializations. Students prepare for and take the final test for their Master’s thesis during the third semester. The course is taught in English from beginning to end which is a friendly approach towards international students planning to study in Germany.
Students can enroll in this program for the winter intake and there are no tuition fees. A Germany student visa is a compulsory requirement in addition to fulfilling other university-specific admission criteria.
Study Master of Marketing at FH Münster University of Applied Sciences
FH Münster University of Applied Sciences offers a Master of Arts in International Marketing and Sales as a full-time 2-year course divided into 4 semesters.
Excellent small-group support and a strong practical focus on studies prepare students for the problems multinational corporations face. Students have the chance to put learning into practice by taking a practice-oriented university course at a desirable study location. Professional competencies are expanded upon and put to use in project partnerships with businesses starting in the first semester.
Applicants can enroll in this program for either the winter or summer intake with English serving as the medium of teaching for all compulsory subjects. There are no tuition fees for this program. A Germany student visa is a compulsory requirement in addition to fulfilling other university-specific admission criteria.
Study Master of Marketing at Otto von Guericke University Magdeburg
Otto Von Guerick University Magdeburg offers a Master of Science in International Management, Marketing, and Entrepreneurship as a 2-year full-time course divided into 4 semesters.
The curriculum at this university integrates strategic planning, psychological insights, and quantitative management techniques fluidly. Additionally, it serves as a preparation for knowledge-based management roles in senior and upper management of international companies and organizations.
Participants of this program will specialize in one of the following fields:
- International Management
- Marketing
- Entrepreneurship
Applicants can enroll in this program for either the winter or summer intake with English serving as the medium of teaching. There are no tuition fees for this program. A Germany study visa is a compulsory requirement in addition to fulfilling other university-specific admission criteria.
Study Master of Marketing at Technische Hochschule Nürnberg Georg Simon Ohm
This institution offers a Master of International Marketing as a full-time 3-semester course. Lectures are typically interactive, with case studies and debates commonly incorporated. There will also be group work sessions, opportunities for supervised project work, field investigations and excursions, and independent research. Small classrooms allow for more personal interactions.
The Master of Arts in International Marketing consists of the following six modules:
- Analysis of and Access to International Markets
- Creation of International Market Offers
- International Marketing Tools
- Industrial Product and Market Development
- General Studies and Thesis
- Electives
Applicants can enroll in this program for either the winter or summer intake with English serving as the medium of teaching. There are no tuition fees for this program. A Germany student visa is a compulsory requirement in addition to fulfilling other university-specific admission criteria.
These were the major institutes for pursuing Master of Marketing in Germany in 2024.
Career Prospects after a Master of Marketing in Germany in 2024
- Marketing Analyst
- Public Relations
- Social Media Manager
- Copywriting
- Product Manager
- Marketing Manager
- Digital Marketer
- Advertising
- Digital Strategist
- Social Media Coordinator
- Content Marketing
Apply through ICEF Trained Agent Counsellor
If you are planning to study a Master of Marketing in Germany in 2024 then contact ICEF Trained Agent Counsellors, who offer guidance on a Germany study visa. Ms Parwinder Kaur, director at West Highlander and an ICEF Trained Agent Counsellor, has been providing expert advice on study in Germany for over 18 years.