Bachelor of Commerce (BCom) Majoring in Marketing Management in University of Otago

Last Updated on April 13, 2021 by West Highlander

University of Otago

Campus: Dunedin

Duration: 3 Years

Intake: July

*Fee: NZ$27,154.00 (12, 32,259) per year

Go to institute website


The B.Com from University of Otago enables the students to develop their interest with skills required to sustain in the world of Business.  Here, at Otago the students are made to customize the course-content so that they can go as per their area of interest and they may also combine their degree with two specializations making them to have double major.

B.Com in Marketing Management enables them to have the knowledge of the Market. The specialization in the Marketing helps the students to understand the link between the producer of the products and the consumers who demand the products. Through this they’re systematically able to understand the working of the Market which includes:

  1. Research
  2. Strategic Planning
  3. Product Developing
  4. Product Managing
  5. Pricing of the Product
  6. Distribution
  7. Managing the Relationship with the Distributors of the Product
  8. Consumer Behaviour
  9. Advertising
  10. Promotions

These skills are taught in the manner which is applicable from local level to global level.

Career Outcomes:

  • Marketing Manager
  • Sales Manager
  • Market Analyst
    Eligibility Criteria:


    The students who’ve their +2 are eligible to pursue Bachelor of Commerce (BCom) Majoring in Marketing Management at University of Otago in New Zealand.

    English Proficiency Score

    1. IELTS Score: 6.0 not less than 6.0 in any module
    2. TOEFL: (iBT) 95 not less than 22; (pBT) 587 Score
    3. PTE Academic: Overall 64 Score, in Communication not less than 57.

    The courses provided on the West Highlander website are for information purpose only. The above information can change with the period of time. We are not responsible for any of the change in the fee or any other information.