Public Relations is the process of communicating information from an organisation to the public in order to influence their perceptions. Public Relations plays an important role in disseminating information from organisations to individuals. This comes under the journalism and mass communication department. Australia is the best country for journalism and mass communication courses. Various universities in Australia offer various courses in the mass communication department, and with their well-designed curriculum, they equip the students with the skills that are necessary for this course.
This article has all the information one needs to know while looking at the Best Masters in Australia for PR. It covers everything that Indian students may want to know when they are finding the Best Masters– Courses for PR in Australia. West Highlander is here to help you out with all the queries you might have about studying in Australia.
In this article
- Master of Media and Communication at the Swinburne University
- IELTS requirement at different universities.
- Master of Digital Media at the University of Newcastle
- Perks of taking admission in particular universities for PR courses in Australia
- Master in Global Media Communications at the University of Melbourne
- Total fees of PR courses in Australia
- Master of International journalism at the University of Melbourne
- Master of Public Relations and Advertising at the University of New South Wales
- Master of Digital Communication and Culture at the University of Sydney
- Scholarships offered by the universities of Australia
- Career opportunities after Master in Australia for PR
Swinburne University offers a Master of Media and Communication for international students. The university is highly acknowledged as one of the best universities in Australia. It is a postgraduate programme at the Hawthorne campus. The fee for the course is A$33,720 annually. This postgraduate course is an amalgamation of theory and practical coursework. The university has designed the course in such a way that it will teach you skills like digital technology, media production, research and project management, and professional development. The acceptance rate of this university is approximately 66%. It takes up to 3–5 weeks to get an offer letter from the university. You can specialise in the following subjects:
- Strategic Communication
- Social Media Management
- Media Practice
The course will help you construct relationships with external stakeholders and industry through industry-based media projects in order to strengthen your relationships with renowned people. The university doesn’t only focus on teaching you things; they will also help you understand how things are done. You will be able to indulge in practical aspects if you choose this course for your master’s degree. The faculty will push you to do your best and make the most of existing resources. The university wants its students to use their creativity in order to get the best results.
Skills like digital technology, media production, research and project management, and professional development will certainly help you in independent project work or in any organisation. To get this qualification, students must pass 120 credit points. Students should complete the seven units that are given below in the specialisation of the two offered by the university:
- Media Ecologies
- Media Industries
- Engaging Audiences
- Social Media Analytics
- Data Research and Visualisation
- Media Industry experience
- Digital cultures: Aesthetics, Markets, Industries
Specialisation 1
- Media Practice
- Advanced Media Practice
Specialisation 2
- Advanced Media Practice
- Strategic Communication
Perks of choosing this course at Swinburne University:
- You will be able to deliver independent and collaborative project work with autonomy and creativity by using your media production knowledge and skills.
- You will be able to use technical and analytical approaches to analyse contemporary issues in the media industry.
- You will be able to use high ethical reasoning and accountability while executing practical and scholarly projects.
Scholarships
Swinburne University awards international students financial aid on the basis of their academic performance. Some of these internships are funded by the Swinburne Postgraduate Academic Excellence Scholarship and the George Swinburne Postgraduate STEM Scholarship. The better your academic scores are, the more financial aid will be given to you.
English Language Requirements:
As proof of your English Language Proficiency, the university asks for an IELTS score of 6.5 overall with no less than 6 in each subject. The university also accepts TOEFL and PTE scores.
Documents Required-
- Copies of your academic results
- Letter from School or Employer
- IELTS Score results
The University of Newcastle is another university that offers a Master of Digital Media, which is a 1.5-year course. The cost of this course is A$42,348 annually. The course is designed in order to develop your professional digital-media skills and knowledge that can be applied to any field in the workplace. With the growing demand for technology, the growth of technologists or technical experts is also increasing. The curriculum is designed in such a way that it will sharpen your ability to critically analyse digital media design and engage in modern teaching techniques. The course includes:
- Narrative and Interactive Design
- Design for Digital Media
- Narrative and Interactive Design
Students who choose this course will have the opportunity to specialise in:
- The digital economy
- Marketing management and planning
- eCulture and audiences
- Usability and Interactive Design
Perks of choosing this course at the University of Newcastle:
- You will develop a high understanding of digital media.
- The production and distribution of innovative and effective content.
- You will gain deep knowledge fundamental to digital media.
- The students who choose this course will graduate with a portfolio in their chosen specialisation.
- You will be able to use new software techniques, which will make you ready for work after your graduation.
- Your professional capacity will be boosted, and you will become highly employable.
- You can study anywhere to balance work, life, and study.
- The degree is recognised nationally and internationally.
Career Opportunities: After pursuing this course, you can follow the career pathways that are given below.
- Post-production supervision
- Website design
- Digital post-production
- Digital visual effects production
- Web and interactive media development
English Language Proficiency: The University asks for an IELTS score of 6.5 overall and no less than 6 in each subject.
Scholarships: The University also offers financial aid to international students. The Africa Excellence Scholarship is one of them.
The University of New South Wales is one of the best universities that offers a Master of Public Relations and Advertising at its Kensington campus. At the university and particularly in this course, you will be able to combine practical experience with theoretical understanding, which will definitely advance your career and prepare you for the future in media, advertising, and public relations. The degree will shape you as a communication professional, and you will be able to develop skills like creativity, innovation, and strategic thinking. The course will help you merge your practical theory with academic rigour in order to gain great knowledge of this particular field and get involved in a constantly evolving industry.
Perks of choosing this course at the University of New South Wales:
- You will benefit from the strong industrial links and partnerships of the university.
- You will be able to learn from research-involved teaching.
- The university ranks among the top 50 universities in the world.
- You will be given an Adobe Creative Cloud subscription from the day you start the course.
The total units of credit for this course are 96. When you join this course, you will be able to meet like-minded people who have the same interests as you.
The University of Melbourne is another university that offers master’s degree in Global Media Communications and Master of International Journalism. The university focuses on preparing students for the world’s constantly evolving workplace and will help you attain critical thinking and creative thinking across various disciplines. The university will help you form strong ties with industry, research, and leading industries worldwide. The university is recognised internationally for giving you graduate employability and networking opportunities that will definitely set you up for success. The university will certainly help you evolve with society.
Master of International Journalism is a 2-year programme on campus in Parkville. The course will start accepting applications in February and July. The course will provide students with perspectives and skills that will help them work in international environments, and the degree will equip the international students to practice journalism in their home countries. It is a key to how different media operate. The main emphasis of the course will be on news writing, news gathering, and video, audio, digital, and social media production. The course will also teach how media operates in different markets and cultures. It will prepare you for rapidly changing areas of practice in the vastly changing environment of digital media.
Master of Global Media Communication is another 2-year programme on the campus in Parkville. It gives insights into the transnational contexts of media structures and communication practices. The course is designed for those students who are aware of the changes in transnational media communication.
University of Sydney offers another course, the Master of Digital Communication and Culture. The course is designed in such a way that it will make you understand the dramatic changes in technologies, cultural forms, society, and audience. It will help you build the critical competencies of the digital age. The course is 1.5 years long at the Camperdown campus. The course has a total of 72 credit points. The cost of this course is A$ 49,500 annually.
Career paths you can follow after the completion of this degree:
- Educators
- Strategists
- Policy makers in technology domains
- Creatives
- Journalists